#Better Info on Social

Northwestern Medicine's cross-platform video content needed a contemporary refresh that felt social-friendly without undermining their expertise as the best docs in the state. 

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#Better Info on Social is a campaign that explained trending wellness topics from an academic medical angle through video. Our world-class expertise paired with my social-savvy video storytelling built trust and credibility for the NM brand and experts.

 

In the age of misinformation online, developing this trusted relationship with our audience will pay dividends for the brand long after the trends of the day fade away.